CLAY COUNTY – The Clay County Commission has officially approved a contract with Platte County, marking a new era of collaboration under the emerging Go North KC brand. This partnership signifies a deliberate and strategic step toward uniting the Northland’s communities, attractions and experiences under one voice to elevate tourism in the region, according to the county.

The decision was finalized at the Sept. 4 commission meeting.

The agreement reflects a shared commitment by both counties to showcase the Northland as a destination in its own right — one that is rich in history, culture, recreation and Midwest hospitality.

“Go North KC isn’t just a brand—it’s a movement,” said Megan Sahlfeld, Clay County marketing and tourism manager. “By working together, we can shine a brighter spotlight on all that the Northland has to offer, from our festivals and parks to our local businesses and hidden gems.”

Jennifer Goering, Platte County Convention & Visitors Bureau director, added: “The Northland is stronger when we work together. This partnership reflects the shared vision of our communities to create opportunities for growth, welcome new visitors, and celebrate the character that makes this region truly unique.”

The collaboration brings together the strengths of both counties to create a unified tourism identity, made possible through grants provided by the Missouri Division of Tourism and the support of local municipalities, chambers of commerce, and community stakeholders.

Plans are already underway for a new regional tourism website, enhanced digital tools, and joint promotional campaigns designed to connect visitors and residents with the diverse offerings north of the river.

This milestone builds upon the growing momentum of the Northland’s communities as the yprepare for significant opportunities ahead, including the 2026 FIFA World Cup and other large-scale events expected to draw international attention.